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Ronald Reagan presidential campaign TV ads "Little Girl," "Sure Way," and "Social Security"

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Ronald Reagan presidential campaign TV ads "Little Girl," "Sure Way," and "Social Security"


Publication date 1976-04-27
Language English
Description: These three campaign ads feature Ronald Reagan sitting in a chair in what appears to be a living room. They were taped on April 27, 1976.

In "Little Girl," Reagan talks about the question a little girl asked him about why he wanted to be president. He tried to answer her, but did not realize until later what he should have said. Reagan wished he had told her that he wants to see if he can "make this country again as free for a little six year old to grow up in as it was when I was six years old growing up in America."

The "Sure Way" ad is very short; the entirety consists of Reagan saying, "The one sure way to guarantee world peace is to restore our defense superiority. That's real peace through strength."

In "Social Security" Reagan explains how he differs from Gerald Ford on social security. Ford wants to preserve the integrity of social security, whereas Reagan wants to restore its integrity.

These television commercials for the 1976 Ronald Reagan presidential campaign aired around April 28, 1976. They were created by the Citizens for Reagan Campaign Committee.

Sequence: Little Girl slate (00:29), opens to Reagan (00:48), Reagan closing message (01:41), black (01:50), Sure Way slate (01:58), opens to Reagan (02:18), Reagan closing message (02:26), Social Security slate (02:39), opens to Reagan (02:59), Reagan closing message (03:54).

Source: 1 Tape of 1: 2 inch videotape: Quad

Collection: Citizens for Reagan Records

Call Number: 81141

Rights: Copyright status unknown. This work may be protected by the U.S. Copyright Law (Title 17, U.S.C.). In addition, its reproduction may be restricted by terms of gift or purchase agreements, donor restrictions, privacy and publicity rights, licensing and trademarks. This work is accessible for purposes of education and research. Transmission or reproduction of works protected by copyright beyond that allowed by fair use requires the written permission of the copyright owners. Works not in the public domain cannot be commercially exploited without permission of the copyright owner. Responsibility for any use rests exclusively with the user. Hoover Institution Archives, Stanford University attempted to find rights owners without success but is eager to hear from them so that we may obtain permission, if needed. Upon request to the Hoover Institution Archives, digitized works can be removed from public view if there are rights issues that need to be resolved.


Digitized by the California Audiovisual Preservation Project (CAVPP).
Contact Information Hoover Institution Archives, 434 Galvez Mall, Stanford University, Stanford, CA 94305-6010, Telephone: (650) 723-3563, Email: hooverarchives@stanford.edu, http://www.hoover.org/library-archives

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